Blueprint for Integrated Communications of Oil and Gas Upstream Sector
Facing the Challenge
The upstream oil and gas sector grappled with negative environmental campaigns and the allure of renewable energy, while the need for fossil fuels remained high during the transition period. Support for the sector was on a downward spiral.
Our Winning Approach
We initiated a comprehensive communication audit to gauge stakeholder perceptions and followed it with engaging focus group discussions to unearth positive narratives. These insights paved the way for a medium-term blueprint, guiding our communication strategy with both internal and external stakeholders.
Transformation
Our communication strategy spotlighted the sector's positive impact throughout Indonesia. Organic positive stories began to flourish, and government and legislative support rallied behind us. Our plan is now part of the Priority National Legislation Program—a triumph in the making!
